2021 AGENDA

MONDAY 3/1

7:00PM

Monday Night Kickoff with Bob Costas and Tom Verducci

Moderated by John Affleck

TUESDAY 3/2

10:00AM

11:15AM

Behind the Screen with Jen Simons and Dave Zigerelli

Moderated by Sofie Check

PSU Athletics Marketing Workshop with Chris Grosse

**Mentorship Program only

Pro Football Focus Workshop with Ryan Smith

**Mentorship Program only

12:05PM

1:00PM

3:15PM

A Deep Dive: How the WNBA paved the way with Bethany Donaphin

Moderated by Shaina Wiel

KEYNOTE: Alex Mather, Co-Founder and CEO of The Athletic

Moderated by Andrew Moses

VaynerSports Workshop with Mike Neligan and Hayley Cohen

**Mentorship Program only

Building a Brand with Alex Sheinman

**Mentorship Program only

Creative Communications with Rachel Tasker

**Mentorship Program only

4:00PM

Business of Betting with Erin Dolan, Jack Settleman, and Darren Rovell

WEDNESDAY 3/3

9:30AM

11:00AM

Inside Pepsi Sports with Justin Toman and Melissa Duhaime

Moderated by Scott Horner

Learfield IMG College Workshop with Dan Solomon

**Mentorship Program only

Student Athlete and Branding with Bill Schoonmaker and Grant Ament

**Mentorship Program only

Purposeful PR with Brandon Williams

**Mentorship Program only

1:00PM

2:30PM

4:00PM

KEYNOTE: Jessica Holtz, Co-Head of Basketball at CAA

Moderated by Liz Mullen

Behind the Scenes with ESPN College Gameday Built by the Home Depot

with Matt Chelap and Judi Weiss

Moderated by Jim Nachtman

KEYNOTE: E.J. Johnston, CEO of 3ICE Hockey

THURSDAY 3/4

10:15AM

11:15AM

Fan Engagement from Home with Penn State Athletics with Carl Heck, Kris Peterson, and Scott Radecic

Moderated by Scott Sidwell

PGA Workshop with Rob Smith and Anthony Pagliari

**Mentorship Program only

Digital Partnerships Workshop with Rachel Steinberg

**Mentorship Program only

12:05PM

1:00PM

2:30PM

3:15AM

Investing in Sports with Wayne Kimmel and Tracy Deforge

Moderated by James Santore

KEYNOTE: Lisa Baird, Commissioner of National Women's Soccer League

Moderated by Renee Washington

The Art of Sports Journalism with Kevin Ray, Emily Kaplan, and

Olivia Harlan Dekker

Moderated by Zach Gershman

The Evolving Fan Experience in Baseball Workshop with Justin Charschan

**Mentorship Program only

Snap Digital Marketing Workshop with Jake Sheinman

**Mentorship Program only

The Players' Tribune Workshop with Jenna Hackerman

**Mentorship Program only

4:00PM

KEYNOTE: TJ Adeshola, Head of US Sports at Twitter

Moderated by Joe Pompliano

© PSSBC 2021

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